Advertise with France for Families – Direct to Owner

France for Families is an online guide for family holidays in France which also features family-friendly holiday accommodation for hire.

France for Families has been established for almost 30 years, giving the website a strong status in search engine ranking and driving thousands of website visits every year.

Advertising with France for Families – Owner Direct

France for Families features holiday properties that are owned/managed by either independent Owners and selected family travel businesses.

This website is a ‘listing’ site as oppose to a booking portal, meaning that all enquiries go Direct to the Owner, giving Owners full control of their holiday booking process.  The Owner owns the data and has full control over their financial matters, from deposits to final payments.

This Owner Direct approach avoids the commissions, charges and other restrictions placed on Owners by large multinational advertising portals, and enables Owners to offer a personal approach to their valued Guests.

France for Families simply works on a paid for listing basis, providing a low-cost  option for generating quality leads and bookings to holiday properties in France.

Website Visitor Stats

The France for Families website has almost 100,000 unique users and just under 300,000 page views per year. Our demographic is predominantly 25 – 54 years, biased towards female, coming predominantly from the UK market. A secondary market aged between 55 – 74 is increasing, indicating perhaps older generations looking for extended family holidays or holidaying with grandchildren.

72% of the website visitor market is from the UK, with additional traffic coming from the USA, Canada and European countries. 2020 saw a growth in visitors from France, the Netherlands and Denmark.

Website traffic is predominantly driven through organic search traffic (from Google search etc), direct traffic and social media referrals.

france for families stats

Search Engine Optimisation Focus

With a strong background is in marketing and in particular SEO, the France for Families website is constantly evolving and improving. Working closely with Owners, the aim is to improve the ranking on key words that help the properties featured on the website receive new leads and bookings.

The table below shows the Google UK ranking for selected keywords that drive the most traffic. Because France for Families features guides for visiting top French attractions, towns and various activities, searches on these also produce a lot of traffic.

This is a current and regularly updated snapshot of ranking (last updated November 2020). Rankings change on a daily basis, but France for Families shows a strong ongoing pattern of growth.

Key wordGoogle UK Placement November 2020
family holidays france1
family holiday france 20211
best family holiday france1
family friendly accommodation france1
family holidays brittany1
family holiday vendee1
family holiday loire valley1
family holiday auvergne 1
family holiday dordogne1
family holiday lot et garonne1
overnight stops in france1
family holiday south brittany1
family holiday cote d’azur1
family holiday provence2
group holiday france2
family holiday lot et garonne3
south of france family holiday3
gites in vendee3
holiday france young family 3
luxury family holiday france4
gites in france with pool4
activity holiday france family4
family holiday charente4
large group accommodation france 5
baby friendly holidays france 5
family holiday midi pyrenees5
family holiday normandy6
family friendly villas in france7
gites in brittany8

cycling holiday france family9

Planned growth 2023

Scope for SEO growth for 2023 includes:

  • Younger family market (baby / toddler family holidays)
  • Larger group accommodation
  • Family activity holidays

Additionally the Rugby World Cup comes to France in September and October 2023, and it is anticipated there will be family and group travel for this global event with demand for self catering accommodation.

Social media remains a focus. France for Families can be found on Facebook, Twitter, Instagram and YouTube. Rather than the traditional focus on properties, social media will include campaigns on types of holidays available and top tips for families.

Plus we have an active subscriber database who receive regular email updates on latest news, offers and gite features.

Advertising Options 2023

Advertising OptionCost Per Year
Simple Listing

Property details with Direct to Owner contact form plus up to 12 Images.

£GBP 49 / €EUR 60
Regular Listing

Property details with Direct to Owner contact form plus up to 25 images. Link to Owner’s website or availability calendar.

£GBP 99 / €EUR 120
Featured Listing

One Featured Listing which appears in the top 3 search results in your area. The most recently updated Listing will appear first.

£GBP 149 / €EUR 180
3 SIMPLE LISTINGS within a Cluster

3 SIMPLE Listings of properties that are located within a cluster i.e. gites on one plot of ground.

£GBP 129 €EUR 155
Up to 3 REGULAR LISTINGS within a Cluster

Up to 3 Regular Listings of properties that are located within a cluster i.e. gites on one plot of ground.

£GBP 159 / €EUR 190
PACKAGE – Featured Listing + 2 Regular Listings

Ideal for a group of gites let separately or together – 1 x Enhanced listing supported with 2 x regular listings

£GBP 299 / €EUR 359
Homepage Listing

Listing underneath ‘Incredible Family Friendly Places to Stay’. These link through to your Listing.

£GBP 399 / €EUR 480
Homepage Banner Advert

Banner advert on the right hand side of the homepage on desktop viewing. Includes a link to your website. The artwork can be created for you if required.

£GBP 300 / €EUR 360
Multiple Listings

Multiple Listings from various properties across France.

Price on application.
Other Advertising options

Other bespoke advertising options are available to suit your property / business. Please contact us for more information.

Price on application.

Contact Us to discuss your advertising options

Advertise with France for Families

Email to find out more about advertising your holiday property or business with France for Families.

Please note that all the properties that we feature must fulfil the criteria of being family friendly. Proof of Ownership or Authority to advertise and enter into contracts must be provided before a property listing can be accepted on France for Families.

When accepted, an account will be created for you and you will be able to set up your holiday property listing. All listings will be checked before they go live. Help is on hand to help you create your listing if you require it.

If you wish to advertise your business with France for Families, this will need to meet our family friendly criteria. Non accommodation businesses should be relevant to the travel and holiday market.

Billing can be in £GBP or €EUR.  France for Families is not VAT / TVA registered.

You can read our advertising terms and conditions here. 


“Hope everything going well with you. We are having good results with your website and will definitely continue the same kind of deal with you.  Thank you from us all at Castelwood in the Dordogne.”

Mr J-GNDordogne

“Yes we definitely want to renew please ASAP! We are sold out for July and August with 6 families coming each week so we are delighted. June has some space left (as does September but we’ll deal with that later!) so that is what we need to promote. Great search engine results – well done to all your team.”

Mrs TSLanguedoc

“I should like to congratulate you for your pro-active approach to keeping in touch with your clients. You seem to work much harder than the other website owners and certainly deserve to succeed.”

Mr CVar

“I must congratulate you on a very good, value-for-money service. I have recommended you to someone else who is now also a subscriber.”

Mr NSNormandy