Advertise with France for Families – Direct to Owner
France for Families is an online guide for family holidays in France which also features family-friendly holiday accommodation for hire.
France for Families has been established for almost 30 years, giving the website a strong status in search engine ranking and driving thousands of website visits every year.
Advertising with France for Families – Owner Direct
France for Families features holiday properties that are owned/managed by either independent Owners and selected family travel businesses.
This website is a ‘listing’ site as oppose to a booking portal, meaning that all enquiries go Direct to the Owner, giving Owners full control of their holiday booking process. The Owner owns the data and has full control over their financial matters, from deposits to final payments.
This Owner Direct approach avoids the commissions, charges and other restrictions placed on Owners by large multinational advertising portals, and enables Owners to offer a personal approach to their valued Guests.
France for Families simply works on a paid for listing basis, providing a low-cost option for generating quality leads and bookings to holiday properties in France.
Website Visitor Stats
The France for Families website has almost 100,000 unique users and just under 300,000 page views per year. Our demographic is predominantly 25 – 54 years, biased towards female, coming predominantly from the UK market. A secondary market aged between 55 – 74 is increasing, indicating perhaps older generations looking for extended family holidays or holidaying with grandchildren.
72% of the website visitor market is from the UK, with additional traffic coming from the USA, Canada and European countries. 2020 saw a growth in visitors from France, the Netherlands and Denmark.
Website traffic is predominantly driven through organic search traffic (from Google search etc), direct traffic and social media referrals.
Search Engine Optimisation Focus
With a strong background is in marketing and in particular SEO, the France for Families website is constantly evolving and improving. Working closely with Owners, the aim is to improve the ranking on key words that help the properties featured on the website receive new leads and bookings.
The table below shows the Google UK ranking for selected keywords that drive the most traffic. Because France for Families features guides for visiting top French attractions, towns and various activities, searches on these also produce a lot of traffic.
This is a current and regularly updated snapshot of ranking (last updated November 2020). Rankings change on a daily basis, but France for Families shows a strong ongoing pattern of growth.
| Key word | Google UK Placement November 2020 |
|---|---|
| family holidays france | 1 |
| family holiday france 2021 | 1 |
| best family holiday france | 1 |
| family friendly accommodation france | 1 |
| family holidays brittany | 1 |
| family holiday vendee | 1 |
| family holiday loire valley | 1 |
| family holiday auvergne | 1 |
| family holiday dordogne | 1 |
| family holiday lot et garonne | 1 |
| overnight stops in france | 1 |
| family holiday south brittany | 1 |
| family holiday cote d’azur | 1 |
| family holiday provence | 2 |
| group holiday france | 2 |
| family holiday lot et garonne | 3 |
| south of france family holiday | 3 |
| gites in vendee | 3 |
| holiday france young family | 3 |
| luxury family holiday france | 4 |
| gites in france with pool | 4 |
| activity holiday france family | 4 |
| family holiday charente | 4 |
| large group accommodation france | 5 |
| baby friendly holidays france | 5 |
| family holiday midi pyrenees | 5 |
| family holiday normandy | 6 |
| family friendly villas in france | 7 |
| gites in brittany | 8 |
| cycling holiday france family | 9 |
Planned growth 2023
Scope for SEO growth for 2023 includes:
- Younger family market (baby / toddler family holidays)
- Larger group accommodation
- Family activity holidays
Additionally the Rugby World Cup comes to France in September and October 2023, and it is anticipated there will be family and group travel for this global event with demand for self catering accommodation.
Social media remains a focus. France for Families can be found on Facebook, Twitter, Instagram and YouTube. Rather than the traditional focus on properties, social media will include campaigns on types of holidays available and top tips for families.
Plus we have an active subscriber database who receive regular email updates on latest news, offers and gite features.
Advertising Options 2023
| Advertising Option | Cost Per Year |
|---|---|
| Simple Listing
Property details with Direct to Owner contact form plus up to 12 Images. | £GBP 49 / €EUR 60 |
| Regular Listing
Property details with Direct to Owner contact form plus up to 25 images. Link to Owner’s website or availability calendar. | £GBP 99 / €EUR 120 |
| Featured Listing
One Featured Listing which appears in the top 3 search results in your area. The most recently updated Listing will appear first. | £GBP 149 / €EUR 180 |
| 3 SIMPLE LISTINGS within a Cluster
3 SIMPLE Listings of properties that are located within a cluster i.e. gites on one plot of ground. | £GBP 129 €EUR 155 |
| Up to 3 REGULAR LISTINGS within a Cluster
Up to 3 Regular Listings of properties that are located within a cluster i.e. gites on one plot of ground. | £GBP 159 / €EUR 190 |
| PACKAGE – Featured Listing + 2 Regular Listings
Ideal for a group of gites let separately or together – 1 x Enhanced listing supported with 2 x regular listings | £GBP 299 / €EUR 359 |
| Homepage Listing
Listing underneath ‘Incredible Family Friendly Places to Stay’. These link through to your Listing. | £GBP 399 / €EUR 480 |
| Homepage Banner Advert
Banner advert on the right hand side of the homepage on desktop viewing. Includes a link to your website. The artwork can be created for you if required. | £GBP 300 / €EUR 360 |
| Multiple Listings
Multiple Listings from various properties across France. | Price on application. |
| Other Advertising options
Other bespoke advertising options are available to suit your property / business. Please contact us for more information. | Price on application. |
Contact Us to discuss your advertising options
Advertise with France for Families
Email enquiries@franceforfamilies.com to find out more about advertising your holiday property or business with France for Families.
Please note that all the properties that we feature must fulfil the criteria of being family friendly. Proof of Ownership or Authority to advertise and enter into contracts must be provided before a property listing can be accepted on France for Families.
When accepted, an account will be created for you and you will be able to set up your holiday property listing. All listings will be checked before they go live. Help is on hand to help you create your listing if you require it.
If you wish to advertise your business with France for Families, this will need to meet our family friendly criteria. Non accommodation businesses should be relevant to the travel and holiday market.
Billing can be in £GBP or €EUR. France for Families is not VAT / TVA registered.
You can read our advertising terms and conditions here.
Testimonials
“Hope everything going well with you. We are having good results with your website and will definitely continue the same kind of deal with you. Thank you from us all at Castelwood in the Dordogne.”
“Yes we definitely want to renew please ASAP! We are sold out for July and August with 6 families coming each week so we are delighted. June has some space left (as does September but we’ll deal with that later!) so that is what we need to promote. Great search engine results – well done to all your team.”
“I should like to congratulate you for your pro-active approach to keeping in touch with your clients. You seem to work much harder than the other website owners and certainly deserve to succeed.”
“I must congratulate you on a very good, value-for-money service. I have recommended you to someone else who is now also a subscriber.”